Monetize Software Piracy
Computer-Aided Manufacturing (CAM) software vendor
Millions of dollars in annual license revenue
Product Lifecycle Management (PLM) software vendor
Billion dollar vendor with tens of thousands of customers worldwide
Organizational OwnerInitially Legal, now Sales
The Company was aware that its software was being pirated, but did not know the extent or how widely it was actually being used by organizations where revenue could be recovered.
The Company chose V.i. Labs as its partner to first assess its risk, then to track and quantify the adoption of illegal software by implementing piracy detection and reporting into the company’s major product line.
Within the first year of measuring the extent of misuse, the company learned that 50 percent of the use was coming from active customers and the half from prospects. This prompted Sales to become the organizational owner and to act on the data. The company is recovering tens of millions of dollars in license revenue annually.