Code Confidential: The V.i. Labs Blog

When is Unlicensed Use of Software “Viral Marketing?” [Podcast]

Join Dan Thompson and Michael Goff for a conversation about unlicensed use of software as viral marketing.

Is it really marketing if you’re not measuring it? Learn how vendors can leverage unlicensed usage to generate new revenue streams.

Listen to learn:

  • Why some software vendors consider unlicensed use and piracy to be a form of viral marketing
  • How software business intelligence can help vendors actually measure the impact on their bottom line and convert unlicensed usage to paying customers
  • The benefits of collecting data on unlicensed use so you can make data-driven decisions to recover revenue

Dan and Michael

6:00Piracy Pipeline Viral Marketing

/assets/Piracy-Pipeline-Viral-Marketing.mp3

Here’s the video on the license amnesty program we mentioned in the podcast – learn how you can automate software license revenue recovery by notifying unlicensed users and giving them a way to become customers:


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