Code Confidential: The V.i. Labs Blog

Best Practices for In-App Messaging

July 28, 2015

Understanding Your Funnel As a demand gen marketer, funnel measurement is a must. In order to improve your funnel and ultimately drive new revenue, you have to know where your major holes are.

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A Better Way to Fight Software Piracy

July 23, 2015

If you're in the software industry, then you already know that piracy is big business - by some estimates, it could cost companies up to half a trillion dollars a year.

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Treat Software Pirates Like Consumers

July 13, 2015

Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users to Paying Customers."

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Pirate Users Are Your Best Trial Users

June 23, 2015

It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying customers.

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Herding Cats: How Big Software Vendors Migrate Users to Subscriptions

June 17, 2015

Recently there have been a number of high profile packaged software vendors making the transition from perpetual based licensing to a subscription model (Microsoft, Adobe and Autodesk come to mind).  Predictable cash flow is a main driver for the switch, but there are other very good reasons to do so, not the least of which is to try to combat [...]

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