Summer Blockbuster Series: Make Sure Your Software Intelligence Investment Pays Off

August 25, 2016

Summer – the perfect time to sit by the pool, soak in the sun and of course, contemplate your company’s software piracy problems. As you consider just how much you are losing to piracy, we thought we’d lend some lessons from another industry that is by no means immune to it – the movies. That standard of truth Entertainment Weekly recently ranked [...]

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Software Analytics in Action – Why Aren't Trial Users Taking Advantage of our Killer Feature?

August 18, 2016

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used software usage analytics to track all its major product features and how they were being used by its [...]

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Summer Blockbuster Series: Get Actionable Data to Ensure Revenue Generation is in Your Future

August 16, 2016

Summer – the perfect time to sit by the pool, soak in the sun and of course, contemplate your company’s software piracy problems. As you consider just how much you are losing to piracy, we thought we’d lend some lessons from another industry that is by no means immune to it – the movies. That standard of truth Entertainment Weekly recently ranked [...]

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Summer Blockbuster Series:  Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

August 9, 2016

Summer – the perfect time to sit by the pool, soak in the sun and of course, contemplate your company’s software piracy problems. As you consider just how much you are losing to piracy, we thought we’d lend some lessons from another industry that is by no means immune to it – the movies. That standard of truth Entertainment Weekly recently ranked [...]

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Software Analytics: Build or Buy?

August 4, 2016

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.

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