Code Confidential: The V.i. Labs Blog

SalesTalk Tuesday: What is the shape of your corporate sales presentation?

May 19, 2015

Like most sales leaders, I’m always looking at our funnel and trying to find ways to improve our conversion rates.  As a company providing software vendors a new way to add new top line license revenue, you would think our meeting-to-opportunity conversion rate would be through the roof. We are literally finding a new channel of untapped revenue [...]

Read the Full Post

Call Me the Compliance Curmudgeon

May 14, 2015

I was thinking about calling this blog post, “The Song Remains the Same,” and then realized that I should just embrace my inner curmudgeon and go for it. What’s got me cranky this morning? I just read an article from Malaysia’s The Star Online titled, “Pirated software seized from engineering firm.”

Read the Full Post

How to Double Your Software Trial Conversion Rates

April 28, 2015

If you sell packaged software, you most likely offer some form of free trial.  For 30 years, this has been the de facto standard way to grow your user base one seat at a time.  Yet industry experts quote a download to paid conversion rate ranging from between 1.5% to 2%. 

Read the Full Post

"We Don't Need Software Intelligence Because We Already Collect Data"

April 8, 2015

One of my favorite scenes in Monty Python and the Holy Grail is when King Arthur invites the French to join in the quest for the Holy Grail. Sadly, his request is dismissed with disdain and a total lack of interest:

Read the Full Post

Software Piracy and Customer Acquisition

March 17, 2015

Ecommerce provider cleverbridge shared an interesting infographic from Invesp on its blog yesterday that focused on "customer acquisition vs. retention costs." Among some of the more interesting findings:

Read the Full Post