Code Confidential: The V.i. Labs Blog

A Better Way to Fight Software Piracy

July 23, 2015

If you're in the software industry, then you already know that piracy is big business - by some estimates, it could cost companies up to half a trillion dollars a year.

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Treat Software Pirates Like Consumers

July 13, 2015

Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users to Paying Customers."

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Pirate Users Are Your Best Trial Users

June 23, 2015

It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying customers.

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Herding Cats: How Big Software Vendors Migrate Users to Subscriptions

June 17, 2015

Recently there have been a number of high profile packaged software vendors making the transition from perpetual based licensing to a subscription model (Microsoft, Adobe and Autodesk come to mind).  Predictable cash flow is a main driver for the switch, but there are other very good reasons to do so, not the least of which is to try to combat [...]

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SalesTalk Tuesday: What is the shape of your corporate sales presentation?

May 19, 2015

Like most sales leaders, I’m always looking at our funnel and trying to find ways to improve our conversion rates.  As a company providing software vendors a new way to add new top line license revenue, you would think our meeting-to-opportunity conversion rate would be through the roof. We are literally finding a new channel of untapped revenue [...]

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