If you sell packaged software, you most likely offer some form of free trial. For 30 years, this has been the de facto standard way to grow your user base one seat at a time. Yet industry experts quote a download to paid conversion rate ranging from between 1.5% to 2%.
Code Confidential: The V.i. Labs Blog
One of my favorite scenes in Monty Python and the Holy Grail is when King Arthur invites the French to join in the quest for the Holy Grail. Sadly, his request is dismissed with disdain and a total lack of interest:
Ecommerce provider cleverbridge shared an interesting infographic from Invesp on its blog yesterday that focused on "customer acquisition vs. retention costs." Among some of the more interesting findings:
We mentioned last week that V.i. Labs is sponsoring the Compliance Manager Summit in San Francisco on March 12-13, and that our partner, Jason Swan from the Software Compliance Group (SCG) will be speaking twice at the event.
V.i. Labs is proud to sponsor the Compliance Manager Summit again - this year in San Francisco on March 12-13. The event is run by the International Business Software Managers Association (IBSMA) - the world's largest nonprofit association of business-focused software management (SAM) professionals working together to develop and promote SAM best [...]