Understanding Your Funnel As a demand gen marketer, funnel measurement is a must. In order to improve your funnel and ultimately drive new revenue, you have to know where your major holes are.
Code Confidential: The V.i. Labs Blog
If you're in the software industry, then you already know that piracy is big business - by some estimates, it could cost companies up to half a trillion dollars a year.
Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users to Paying Customers."
It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying customers.
Recently there have been a number of high profile packaged software vendors making the transition from perpetual based licensing to a subscription model (Microsoft, Adobe and Autodesk come to mind). Predictable cash flow is a main driver for the switch, but there are other very good reasons to do so, not the least of which is to try to combat [...]