"We Already Have In-Application Messaging"

February 11, 2016

You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to join his quest for the Holy Grail, but he is dismissed with disdain and a total lack of interest:

Read the Full Post

Show Me the Money: How Software Intelligence Helps Product Managers Drive Revenue

January 20, 2016

In the consumer packaged goods industry, product or brand managers have long been tasked with product ownership, a cross-functional role that comes with revenue responsibility. These product “owners” are concerned with the cost structure of their product, the marketing plan, sales forecasts, contribution, and profitability — the whole nine yards. [...]

Read the Full Post

New Year's Resolution: Drive More Online Sales

January 8, 2016

It's easy to say, "Happy New Year," but how can you increase your chances that it actually will be? For ecommerce professionals at software companies, there are many digital marketing techniques that can increase online sales conversion rates. Time-tested landing page optimization is a great starting point, but increasing your software license [...]

Read the Full Post

[INFOGRAPHIC] The Best Affiliate Program You've Never Heard Of

December 17, 2015

Most software marketers are familiar with affiliate programs. You pay a commission to an associated website to drive traffic to your site. They can be a great, pay-for-performance way to get more people to your site.

Read the Full Post

Generating Sales-Ready Leads through Inbound Marketing

December 2, 2015

A steady stream of fresh and sales-ready leads is critical to the success of software companies competing in increasingly crowded markets. In this blog, we will discuss using inbound marketing in new ways to generate software license revenue.

Read the Full Post