It has been an exciting few weeks here at V.i. Labs since we announced our acquisition of Trackerbird Software Analytics. You may have read our CEO Joe Noonan's blog post about why we acquired Trackerbird. Today, I want to talk about how software analytics helps product management professionals build better applications.
Today we are excited to announce V.i. Labs’ acquisition of Trackerbird and to welcome our combined customers to a wider and deeper range of software intelligence capabilities. Today’s acquisition supports our growth as a company and our vision of expanding our leadership in software usage analytics that spurs innovative change through data-driven [...]
Why is V.i. Labs sponsoring IBSMA's Compliance Manager Summit for the third year in a row? Quite simply, it is the best conference for software vendors who are focused on license compliance.
You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to join his quest for the Holy Grail, but he is dismissed with disdain and a total lack of interest:
In the consumer packaged goods industry, product or brand managers have long been tasked with product ownership, a cross-functional role that comes with revenue responsibility. These product “owners” are concerned with the cost structure of their product, the marketing plan, sales forecasts, contribution, and profitability — the whole nine yards. [...]