Code Confidential: The V.i. Labs Blog

Introduction to V.i. Labs in 7 Minutes
April 21, 2014

Want to learn more about V.i. Labs, but don’t have a lot of time?  This video will give you an overview of V.i. Labs in just 7 minutes.  In this introduction to V.i. Labs you will learn: Who is V.i. Labs? Myths about unlicensed software Facts about unlicensed software Software usage intelligence in action How [...]

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How Do You Define A Qualified Lead?
April 18, 2014

The challenge of lead generation If you ask any B2B marketer what their biggest challenge is, most likely you’ll hear “generating more leads” near the top of the list. In fact, according to a 2013 survey by BtoB Magazine, 60% of the US B2B marketers participating said that generating more leads was their number one [...]

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The 90 Second Pitch-V.i. Labs Hits MassTLC’s Fast Pitch
April 8, 2014

Last week, V.i. Labs was a sponsor at the Mass Technology Leadership Counsel (MassTLC) Sales and Marketing Summit in Boston, MA. The event brought together sales and marketing professionals from local technology companies to discuss “Building a Lean, Self-Perpetuating Marketing Machine.”  It was an insightful day of sharing new ideas and strategies on funnel optimization [...]

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Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space
March 25, 2014

Software compliance in the business-to-business (B2B) space has a number of time tested ways to professionally approach and convert companies that are breaching their legal entitlements. How then, do you deal with consumers who are downloading pirated copies of your software? No vendor wants to be thought of as the record company suing some college [...]

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Recapping the IBSMA Compliance Manager Summit [Podcast]
March 21, 2014

Last week V.i. Labs sponsored the IBSMA Compliance Manager Summit in Santa Clara, CA.  The conference was jam-packed with industry-expert speakers and software license compliance content. I caught up with Marketing Director, Michael Goff, who was there with the V.i. Labs team, to get the rundown on the event including: Trends in software license compliance for [...]

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