Code Confidential: The V.i. Labs Blog

The 90 Second Pitch-V.i. Labs Hits MassTLC’s Fast Pitch
April 8, 2014

Last week, V.i. Labs was a sponsor at the Mass Technology Leadership Counsel (MassTLC) Sales and Marketing Summit in Boston, MA. The event brought together sales and marketing professionals from local technology companies to discuss “Building a Lean, Self-Perpetuating Marketing Machine.”  It was an insightful day of sharing new ideas and strategies on funnel optimization [...]

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Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space
March 25, 2014

Software compliance in the business-to-business (B2B) space has a number of time tested ways to professionally approach and convert companies that are breaching their legal entitlements. How then, do you deal with consumers who are downloading pirated copies of your software? No vendor wants to be thought of as the record company suing some college [...]

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Recapping the IBSMA Compliance Manager Summit [Podcast]
March 21, 2014

Last week V.i. Labs sponsored the IBSMA Compliance Manager Summit in Santa Clara, CA.  The conference was jam-packed with industry-expert speakers and software license compliance content. I caught up with Marketing Director, Michael Goff, who was there with the V.i. Labs team, to get the rundown on the event including: Trends in software license compliance for [...]

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Noon Time: IDC Software Pricing and Licensing Predictions for 2014
March 19, 2014

Each month V.i. Labs President and CEO Joe Noonan shares his thoughts on trends and issues in the software industry. IDC Research Vice President Amy Konary recently delivered a presentation on Worldwide Software Pricing and Licensing Predictions for 2014. One prediction rang especially true for us at V.i. Labs: “Seeking to increase revenue, software vendors [...]

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Creating Content for Each Stage of the Buying Process – Software Marketing
March 12, 2014

As marketers, we hear it all the time, “content is king.” Our buyers are spending more and more time online reading blogs (you’re here, aren’t you!?) and sharing what they’re reading on social media, so producing new content on a regular basis not only helps to create awareness of your brand, but to educate prospects. [...]

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