Join Dan Thompson and Michael Goff for a conversation about software piracy as viral marketing. Is it really marketing if you’re not measuring it? Learn how vendors can leverage unlicensed usage to generate new revenue streams.
Join Michael Goff and Vic DeMarines for a discussion about our recent announcement that more than $1 billion in revenue recovery opportunity has been identified by top customers since deploying CodeArmor Intelligence.
Join Dan Thompson and Michael Goff for a conversation on the differences among various sources for software piracy leads in terms of volume and actionability.
Join Dan Thompson and Michael Goff for a conversation on the differences between license overuse and overt piracy – and the different strategies that software vendors are using to respond to each type of piracy.
In this podcast, we cover the “Enlightenment” phase of ISV responses to software piracy. Once software vendors start detecting and tracking who is using their software without a license (using a piracy business intelligence approach) they have access to an impressive data set that they can analyze to make data driven decisions about their company’s specific response to piracy.
