Software Piracy Strategies and Solutions
Piracy Business Intelligence Solution
Quantify Your Piracy Problem and Recover Revenue
Adding detection and reporting technologies using CodeArmor Intelligence enables ISVs to quantify the scope of their piracy problem and identify the actual organizations using pirated software to build their businesses. This makes it easier to recover the license revenue by pursuing them through legal or sales activities.
The solution detects piracy, gathers forensic evidence of infringement, and transforms this information into a lead for the ISV to act on. Because the information is generated from the use of pirated software, ISVs avoid impacting their licensed customers.
The V.i. Labs Piracy Business Intelligence solution is turnkey. It provides a method to add piracy detection and reporting to existing applications, centrally collect and correlate the data, and present the information in a lead management and piracy dashboard interface.
In addition to our CodeArmor Intelligence products, V.i. Labs also offers piracy monitoring services to assess piracy risk and test fielded deployments.
What is Your Response to Piracy?
Phases of ISV Responses to Piracy (Click to Enlarge)
There are typically three phases of responses to piracy - where do you fit?
Discovery Phase ("We're not sure there is a problem"):
- Pirated software is not used by legitimate businesses
- We do not think our licensing/activation system has been cracked
- Would our customers use unlicensed software?
- If we have complex software or a niche market, will piracy be low?
Reaction Phase ("We have piracy, shouldn't we stop it?"):
- Should we prevent piracy with stronger license enforcement or protection?
- Can we take down piracy sites or disable links?
Enlightenment Phase ("We can't stop it, but want actionable intelligence to recover revenue"):
- We can’t prevent it, so how can we determine who is using our pirated software so we can recover the revenue?
- How can we generate actionable intelligence from unlicensed use?
- How can we accelerate our existing compliance initiatives?
Piracy Business Intelligence versus Protection
Selecting the right anti-piracy strategy depends on a variety of factors including market focus, the type of software, and the maturity of the business and software. Software vendors are realizing that targeting the cracking community and piracy group operations with software protection, take down notices, and other countermeasures does not combat the true issue – adoption of pirated software by businesses with the potential to pay license revenue. Piracy Business Intelligence provides an approach that not only quantifies the extent of vendors piracy problems, but also offers a direct means to recover lost revenue.
Read our whitepaper on Criteria for Choosing a Prevention or Intelligence Approach to Piracy
In addition to our CodeArmor Intelligence products, V.i. Labs also offers piracy monitoring services to assess piracy risk and test fielded deployments.
What is Your Response to Piracy?
ISV Responses to Piracy (Click Image to Enlarge)
There are typically three phases of responses to piracy - where do you fit?
Discovery Phase ("We're not sure there is a problem"):
- Pirated software is not used by legitimate businesses
- We do not think our licensing/activation system has been cracked
- Would our customers use unlicensed software?
- If we have complex software or a niche market, will piracy be low?
Reaction Phase ("We have piracy, shouldn't we stop it?"):
- Should we prevent piracy with stronger license enforcement or protection?
- Can we take down piracy sites or disable links?
Enlightenment Phase ("We can't stop it, but want actionable intelligence to recover revenue"):
- We can’t prevent it, so how can we determine who is using our pirated software so we can recover the revenue?
- How can we generate actionable intelligence from unlicensed use?
- How can we accelerate our existing compliance initiatives?