Software Piracy Lemonade – Part 3
July 20, 2011
To extend our lemonade stand analogy – we’re helping vendors build lemonade vending machines. For vendors with B-to-C or B-to-SMB offerings (or a thriving e-commerce/digital distribution business), allocating resources to reach out to thousands or millions of individuals or small businesses using unlicensed software doesn’t always make sense. Instead, we’re helping vendors to automate license revenue recovery with a low impact, low touch approach to piracy and license overuse to create a new revenue stream.
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New Podcast on Vendor Responses to Software Piracy – Part 2, “The Reaction Phase”
December 10, 2010
In this podcast, we cover the “Reaction” phase and discuss common responses by software vendors when they learn that their applications have been cracked and are being used unlicensed. We compare these responses to the benefits of taking a piracy business intelligence approach and look at the recent news from Avast as an example of measuring the scope of a problem to enable data-driven decisions.
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Software Piracy Lemonade – Part 2
December 7, 2010
Avast is turning the piracy into a marketing opportunity, looking to flip users of the pirated version to genuine software by popping up a notice on machines with the illegally-shared edition offering a link to the free or paid-for versions.
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New Podcast on Vendor Responses to Software Piracy – Part 1, “The Discovery Phase”
November 19, 2010
Join host Dan Thompson and guest Michael Goff for the first of three podcasts that address vendor responses to software piracy. In this podcast, we cover the “Discovery” phase and discuss how software vendors can first become aware that their applications are being pirated and offer some suggestions on initial steps to better understand the scope of their problem.
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New Podcast on New York Times Article on Microsoft, Piracy
November 9, 2010
Join host Dan Thompson and guest Michael Goff as they discuss the recent New York Times article, “Chasing Pirates: Inside Microsoft’s War Room” and compares and contrasts the approaches discussed there with piracy business intelligence and the approaches discussed in “Responding to Software Piracy: Enforcement Challenge or Revenue Opportunity?”
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