Track Software Use and Misuse

How is your software being used once it is in customers’ hands? Are your trial downloads actually being used by prospects? Has your license enforcement been disabled by crackers? Are businesses using unlicensed copies of your software?

Adding CodeArmor Intelligence analytics code to your applications gives you greater insight into where and how your software is being.

Track Valuable Software IP

Are you distributing or deploying valuable software intellectual property in high risk geographies? (Do you know where those high risk geographies are located?) Track its use to detect unauthorized deployments, identify geographies that require extra attention, and make data driven decisions on license enforcement strategies.

Use and Misuse

CodeArmor Intelligence allows software providers to understand how their software is being used or misused once it has entered the public domain.

Software Usage

In the case of licensed customers, CodeArmor Intelligence can let you know which features are being used so you can better meet your customers’ needs. Product managers can gain greater insight into which features are actually being used to aid in future development and marketing efforts. Your sales team benefits from automated lead scoring as CodeArmor Intelligence detects software use, collects data to identify the best prospects and presents the data in a Salesforce.com dashboard to prioritize and manage leads.

Detect Misuse

Even when software is available through piracy channels, CodeArmor Intelligence collects and reports the data to identify infringing organizations to create actionable leads for your sales, legal or compliance teams.

Tracking Trial Downloads

Trial downloads are a great way to let prospects become more comfortable and impressed with your applications. But it has been difficult to measure how the application is being used (and how often) after it’s been downloaded. Traditionally, intelligence on trial software ends after the user registers and downloads the software, placing the burden on sales teams to use manual processes to determine true use and interest.

With CodeArmor Intelligence, ISVs are now able to identify the prospects that have been most active in actually using the software, making it easier for sales to prioritize follow up activities.

What Do You Want to Know?

Software analytics can answer the questions that are most important to your job and enable you to make data driven decisions.

Sales and Marketing

• Is the use of trial or pirated software growing virally?
• Which geographic regions are hot spots for your products?
• Which features and functions are used most or least often?
• Which prospects are the most active with downloaded trial software?

Product Management and Engineering

• Which computing environments are the most (and least) common for your applications?
• Which features and functions are used most or least often?

Compliance and Licensing

• Which businesses have tampered with software licenses and systems?
• What is the the impact of piracy on your business?