As part of the joint campaign to educate software providers, Julian Heathcote Hobbins, General Counsel, FAST and Michael Goff, Marketing Director, V.i. Labs, talk about the benefits of software providers viewing pirates as well-intentioned victims.
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Would you be surprised to learn that software piracy is occurring at 100% of the top 50 engineering schools? Probably not, but what does that mean? What about the Fortune 100 or top 100 software companies? Join V.i. Labs' Vice President of Products and Strategy, Vic DeMarines, as he presents software piracy statistics gathered from our global [...]
Adobe Systems has a long and storied history of dealing with software piracy. But its newest compliance strategy takes a different approach: treating software piracy as a business issue affecting customers, while also creating a new revenue stream. Richard Atkinson, Corporate Director, Global Piracy Conversion Team at Adobe, discusses their shift [...]
Mike Schramm - former head of Autodesk's Global eCommerce Programs and Business Operations - discusses how to apply ecommerce strategies to convert unpaid users of your software into paying customers. V.i. Labs' VP of Products, Vic DeMarines, will discuss what it means to be an "unpaid user" of software. Did you know that 83% of users of unpaid [...]