V.i. Labs Webinar
IDC Analyst Amy Konary on License Compliance, Piracy and Software Intelligence to Recover Revenue
June 20, 2012
Join IDC Research Vice President, Software Licensing & Provisioning Amy Konary as she presents the findings of her whitepaper on steps software vendors can take to identify sources of piracy and recover revenue. You will learn:
- Why software vendors are investing in software intelligence solutions
- How these organizations are using software intelligence to generate license revenue previously lost to piracy
- The benefits and revenue opportunity your organization can realize using software intelligence data
According to the Business Software Alliance (BSA) and IDC’s annual Global Software Piracy Study, published in May 2012, the global piracy rate in 2011 was 42%, with the commercial value of software theft greater than $60 billion. This is a new record. There is a significant revenue opportunity associated with identifying the adoption of pirated software and addressing this through a targeted and organized initiative.
If you are like most software vendors today, your organization wants to identify and recover the revenue lost to software piracy, but you aren’t sure where to begin. Attending this webinar is the first step in learning how you can increase your organization’s revenue by 10-25 percent.
Who Should Watch
- Corporate Counsel
- Licensing and Compliance Officers
- VPs or Directors of Product Management
- Management Executives in Sales, Marketing and Business Development
Research Vice President, Software Licensing, Provisioning, and Delivery
About this Presenter
Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, provisioning, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.
Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDCï¿½s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDCï¿½s James Peacock award for research excellence, IDCï¿½s highest honor.
Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.
V.i. Laboratories, Inc.
About this Presenter
Victor DeMarines brings extensive security product management and marketing experience to V.i. Labs, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including piracy, reverse engineering and the protection of intellectual property. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.